Daecheongho AR Participation Program ⟨Yeoul Landscape⟩

Daecheongho AR Participation Program Yeoul Landscape

Design: Rebel9

Development: Rebel9

Client: Dacheongho Art Museum


The Cheongju City Daecheongho Art Museum captures stories about the environment, ecology, and local history and culture in the form of art through the Daecheongho Environmental Art Project, special exhibitions, and contests. Based on the message of the Cheongju City Daecheongho Museum of Art, Rebel9 planned a participatory AR program called ⟨Yeoul Landscape⟩ in connection with the second half of 2022. Daecheong Lake, where the Cheongju City Daecheongho Museum of Art is located, is an artificial lake formed through submersion — the small snippets of history, culture, landscape, stories and memories of residents, animals, and plants of the village community sink beneath Daecheong Lake, which is 86 kilometers long. ⟨Yeoul Landscape⟩ is a participatory AR program where visitors can collect stories contained in Daecheong Lake, grow plants along the lake, and enjoy the lake inside virtual reality.



In the middle of the ⟨Yeoul Landscape⟩ space, a structure of 11 pieces is installed. When each piece is connected, the appearance of the structure is reminiscent of a swimming ‘Imoogi’, a serpent-like creature found in traditional Korean folklore. There is a legend that the Imoogi that could not ascend to heaven is asleep in Daecheong Lake. This figure is also reminiscent of the winding river of Daecheong Lake. The graphic that overlays the structure visualizes the texture of the Imoogi and the rich nature that surrounds Daecheong Lake. Rebel9 wanted to portray the Imoogi, which contains the shape of the lake and its stories, as a virtual Daecheong Lake. 

⟨Yeoul Landscape⟩ Spatial Floorplan


⟨Yeoul Landscape⟩ consists of components such as tablet PCs, viewing panels, Imoogi-shaped structures (AR markers), leaflets, and exhibition graphics. The AR experience of ⟨Yeoul Landscape⟩ begins by running the application of the tablet PC according to the provided leaflet and the description found in the exhibition graphics. The ⟨Yeoul Landscape⟩ is divided into two experiences, ⟨The Swelling Yeoul⟩ and ⟨The Swaying Willow⟩, and the Imoogi structure serves as the starting point for each experience.

⟨Yeoul Landscape⟩ Photography: Hansol Bae
Exhibition Leaflet
Exhibition Leaflet
Exhibition Leaflet
⟨The Swelling Yeoul⟩ AR Marker
⟨The Swaying Willow⟩ AR Marker
Exhibition Graphics


⟨The Swelling Yeoul⟩ is an AR program that allows you to decorate a virtual Daecheong lake and share it with family and friends. Visitors find the Imoogi’s head shape marker and scan it with a tablet PC. On the tablet PC screen, virtual water droplets appear on the Imoogi structure. Visitors plant, grow, and move waterside plants that live in Daecheong Lake such as silver grass, evening primrose, water hyacinth, iris, water lily, calamus, and lotus plants inside virtual water droplets to decorate the shallows.

⟨The Swelling Yeoul⟩ AR Marker Scan
Decorate Daecheong Lake


⟨The Swaying Willow⟩ is a media where you can explore Daecheong Lake’s story through a gamified experience using AR. Visitors find the Imoogi’s tail-shaped marker and scan it using a tablet PC. Glittering beads appear around the mysterious willow tree. The 12 kinds of beads contain the history, culture, and scenery of the Daecheong Lake village community, and the stories of the animals, plants, and people who lived there. Twelve kinds of beads were designed to symbolize the visual motifs found in each story. If you take a closer look at

⟨The Swaying Willow⟩ AR Marker Scan
⟨The Swaying Willow⟩ Story Discovery
Virtual Space Viewing Panel
⟨The Swaying Willow⟩ AR Interface


The ⟨Yeoul Landscape⟩ filter is an AR filter that displays the waterside plants of Daecheong Lake, such as irises, water hyacinths, water lilies, and evening primroses, on your face reflected on your mobile screen. You can find and experience the ⟨Yeoul Landscape⟩ filter on the Cheongju Museum of Art’s Instagram feed.

Director: Sunhyuck Kim

Project Management: Hyunin Lee

Content Planning: Yongwoo Kim

Art Direction: Jungwook Kim

Spatial Design: Minjoo Ryu

Graphic Design: Jungwook Kim, Hwajeong Shin

UX/UI Design: Arim Han 

3D Artwork: Minwoo Kim

Unity Development: Seungcheol Jeon

Hardware Development: Haesu Jung

Server Development: Jonghan Park

Photography/Videography: Hansol Bae

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