“Pharm inc.” Pharmaceutical Entrepreneurship Experience

We created a new format of learning experience of entrepreneurship for students. Beyond the classroom of schools, it is our goal to combine previous entrepreneurship processes with digital technology and virtual reality. Through the scenario-based game program, students interact, collaborate, and learn about their own entrepreneurship mind and pharmaceutical industry too.

As part of the museum-related education program, we designed a simulation board game for experience of a pharmaceutical industry and entrepreneurship. Participators are able to collaborate with team members on each stage. All mini-games are designed in relation to the corporate spirit and the challenge of Chong-Kun Lee, the founder of Chong Kun Dang Pharmaceutical Corp. In the actual exhibition space, students have to complete entrepreneurship missions and gain the opportunity to experience 6 stages of entrepreneurship through various interactive media (VR, AR) experiences and various mini-games in the exhibition space.

We think entrepreneurship should not just be learnt in a classroom, but we feel like a simulation game-type approach would provide a more immersive learning experience through the use digital media design.